PR Toolkit
from Painless PR for a Strong Future  (PowerPoint)
presented by the MLA PR Committee, May 2012

Resources & Marketing Tools

• Capwiz – MA media outlet
• Creative Commons -  Creative Commons licenses provide a flexible range of protections and freedoms for authors, artists, and educators.

EMail Management

• • Constant Contact (pay service)
  • Mail Chimp (free service)
  • Vertical Response (free to non-profits, 10,000 emails/month)

Cross-marketing tools

• • Hootsuite
  • TweetDeck
  • Twitter
  • Facebook - article by David Lee King on creating a library facebook page

Press Release Sample
Sample release for Library Program

Library Branding & Marketing Examples
Lucius Beebe Memorial Library (Wakefield, MA)

• Flier template

• Examples of theme in use:
       Lucius Beebe Summer Reading Program Calendar –shows how the events calendar matches the theme of the library
       Lucius Beebe Charlotte’s Web County Fair program

• Booklists & Reading Guides:

• • Empowering Teens During Difficult Times
  • Remembering Friends
  • How to Support Your Child’s Reading at Home
  • Early Literacy and Pre-School Services
  • GoodReads / LibraryThing - market your talents - create and share your reading lists, start an online book group!

Springfield Public Library

• Forest Park Branch History brochure
• Women’s History Month brochure
• Annual Report
• Central Library History brochure

Programming Materials

• Dighton’s author programs
• • Buddy Cianci
  • Tougas

• Springfield programs
• • National Library Week Open House press release
  • National Library Week flier
  • Lyme Disease press release
  • Lyme Disease flier
  • Fear Factor Food Edition press release
  • Fear Factor Food Edition flier
  • Summer Reading Program - ending parties flier
  • Summer Reading Program - event template